Discussing the Application of Digital Interface Interaction Methods in Engaging Audiences at Exhibitions

With the development of the art industry and the enormous economic value behind it, art venues, as platforms for showcasing art, are also evolving towards diversification and specialisation. Effective strategies are becoming increasingly important in this context. Moreover, the strategies used by art venues for promotion are becoming more diverse. To attract more potential audiences, they are gradually moving away from traditional marketing models. In today’s society, where a vast amount of information saturates the internet, astute professionals in the field are utilising the most advanced digital technology products to market art galleries. Numerous successful cases have already demonstrated the value of these approaches.