The future of Chinese musicals
At present, it is the golden time for the development of Chinese domestic musicals, the market shows great potential. However, as the Chinese music industry has become more mainstream, this tension between quality and quantity has worsened during the pandemic. By comparing and analysing the business models of the London West End, New York Broadway and Korean musicals, my essay aims to explore a more appropriate strategy and create a business model for the development of the Chinese musical market.
The annual Degree Show is a highly anticipated event amongst staff, students, external partners and friends of the School of Art – it provides a platform for the work that the students have spent so long conceiving and producing. The 2023 Degree Show has been realised through an ongoing testing of ideas in public arenas in which the discourse around art practice takes place. This process of realising practice which engages with audiences has over […]