From Dull to Delight

My research focuses on traditional Pakistani art that has been influenced by British culture. Employing truck art as a tool to bring natural joy, comfort, and thoughtful comfort to the busy human race. Like in Pakistan, “Truck Adda” are highway eateries where truck drivers, who expend a lot of mental energy operating this heavy vehicle through long working hours, late at night and early in the morning, far from their families, get a chance to unwind and spend some quality time alone. These habitats are created using vibrant colors and cultural patterns, which act as a form of mental treatment for the people who inhabit them. I created the idea of the Brummie Truck for immigrants in the UK who whilst adjusting to city life, miss their homeland and families.