Exploring the Impact of Social Media on Contemporary Artists and Art Sales

The emergence of social media has transformed the operational model of the art market. Platforms like Instagram and TikTok have become crucial tools for artists to market, promote, and sell their works. These social media platforms provide artists with a broader platform, enabling them to break through traditional limitations and access diverse development opportunities. This study explores the role of social media in the art market and its impact on artist branding and consumer behavior.