An examination of Netflix’s digital marketing campaign for ‘Bridgerton’ season 3 within the framework of the AIDA model, coupled with an exploration of its influence on the psychological perception of the series’ youthful audience demographic.
Desire is the most crucial factor when making a decision, especially in the realm of digital marketing. Netflix’s campaign for *Bridgerton* Season 3 expertly taps into this by creating an irresistible allure around the series. *Bridgerton* isn’t just another show; it’s a cultural phenomenon that weaves together timeless romance, opulence, and modern sensibilities, making it uniquely special to its audience. The campaign amplifies this allure by using the AIDA model—grabbing attention with dazzling visuals, sparking interest through engaging social media content, and intensifying desire by highlighting the passion and drama that young viewers crave. Through teasers, exclusive content, and interactive experiences, Netflix cultivates a longing for the world of *Bridgerton*, making fans feel as though they are part of an elite, glamorous society. This strategic approach deeply influences the psychological perception of the series, ensuring that the youthful audience sees *Bridgerton* not just as entertainment, but as an essential experience.
MA Shows 2024
The annual Degree Show is a highly anticipated event amongst staff, students, external partners and friends of the School of Art – it provides a platform for the work that the students have spent so long conceiving and producing. The 2023 Degree Show has been realised through an ongoing testing of ideas in public arenas in which the discourse around art practice takes place. This process of realising practice which engages with audiences has over […]
